Web traffic for most websites drop during the weekend because less people are using the internet to look for information or checking their favorite websites for new content.
This is a natural and inevitable occurrence and a corresponding dip in traffic figures or sales is nothing to be alarmed about.
Jay Wilson recently asked if I had any recommendations to stop traffic from reducing during the weekends and as a matter of fact, I do have some suggestions that might work, although they will require some effort on your part.
Getting traffic to your site during the weekends is no different from methods commonly used to increase visitors to your site during the weekdays. The key is to focus on hitting defensible traffic sources for referral traffic, since these are factors which you can control to a certain extent (as opposed to organic search traffic).
Seven Easy Ways to Increase Traffic to Your Site on the Weekend
Your goal is to target websites with regular traffic flows and large numbers of users and make them referral sources which will send visitors to your website. Naturally, you should try to focus on getting targeted traffic whenever possible.
These short-term strategies will allow you to get traffic very soon after you implement them. They will not only reduce your weekend traffic dip but may get you even more traffic to your website than the weekdays.
I have omitted other long term traffic building methods like building a community, product development, joint ventures or affiliate programs because they are not something you can easily implement for immediate results.
Network within Social Communities. This includes posting and interacting with other people on relevant forums, social networks like Facebook, news sites like Digg/Reddit as well as blog sites like Blogcatalog or MyBloglog. There will always been people on crowded online communities and you will always get some visitors if you plug your site discreetly in the right places.
Create a Weekend Link Bait. Establish the habit of creating and promoting a weekend Link Bait on popular social websites like Digg, Reddit, del.icio.us or StumbleUpon. This is by the far the easiest and most powerful way to get traffic to your site during the weekends.
Social news sites usually get less news during the weekend, and it is likely that your bait will be more successful during this time.
Comment on Blogs. While many blogs don’t update during the weekend, you can still comment on the ones that do. Focus on those with more traffic and try to be the first few to leave a comment. Make your comment relevant and you’re likely to receive some visitors from others who visit the same blog.
Email Pitch Your Website. Write an email to bloggers within your niche to promote your website, business or best article for last week. Give away a product or offer premium access for selected publishers in return for a mention.
Some blogs like Daily Blog Tips have a habit of doing weekend speed-linking. Pitch your site to these blogs and you’ll get some traffic if you get a link.
Try Blog Traffic Exchanges. Blog traffic exchanges are tools which allow you to get traffic by visiting other blogs. They are more useful for newer blogs and as they require more time and effort on your part, I suggest using them strategically to find new blogs within your niche as well.
Use Paid Advertising. This involves spending money on paid advertising in order to get traffic to your website. Pay per click advertising and social media advertising on sites like StumbleUpon can bring in traffic on the weekends. The benefit of this method is that you don’t have to do any work whatsoever.
Publish During the Weekend. Publishing during the weekend will get you some traffic, especially if you have many feed subscribers as some of them will visit your site to read the full article or comments. Smaller sites can also benefit as new content will bring in a small amount of long tail search traffic.
Future publish your post during the weekend so you don’t have to sit down in front of the computer to write. Asking a question is sometimes the quickest way to put out an extra blog post.
The downside of all of these methods (with the exception of paid advertising) is the time-investment. Do you really want to spend time in front of the computer on the weekend? The amount of time needed for these tasks will vary and perhaps it would be better to alternate them each weekend to lessen the workload.
Another way to deal with this would be to get someone to help promote your site for the weekend instead of doing it yourself. Learning how to oursource marketing is important, even for amateur webmasters or bloggers because they can really help your website to grow much faster.
If you have the time and interest, try implementing some of the tactics listed in this article. I’ll love to hear if it helps you to get more visitors this weekend.
周末大多數(shù)網(wǎng)站流通不暢,因?yàn)楹苌儆腥送ㄟ^因特網(wǎng)查找原因或在自己喜歡的網(wǎng)站里點(diǎn)擊新的內(nèi)容。
發(fā)生這樣的事很自然,也不可避免,可視作蜻蜓點(diǎn)水,不必大驚小怪。
近日,杰伊.威爾遜自問,是否能解決周末網(wǎng)絡(luò)堵塞的問題?事實(shí)上我的建議真的管用,不過需要上網(wǎng)者的努力。
周末網(wǎng)站堵塞和平時(shí)很多訪客點(diǎn)擊你的網(wǎng)站沒什么區(qū)別。既然一些因素與網(wǎng)絡(luò)有機(jī)搜索相反,可以控制在一定范圍內(nèi),那么關(guān)鍵在于要重點(diǎn)點(diǎn)擊站得住腳的網(wǎng)源作為參考量。
周末保持網(wǎng)站流量的七種方法
上網(wǎng)的目的就是使網(wǎng)絡(luò)保持一定的流量,大多數(shù)用戶為了讓訪客點(diǎn)擊自己的網(wǎng)站,將正常的流量作為參考量。當(dāng)然,應(yīng)盡量關(guān)注目標(biāo)流量。
如按我說的做,很快就會(huì)在短期內(nèi)達(dá)到一定的流量。這些方法不僅幫你在周末上網(wǎng)減少網(wǎng)絡(luò)堵塞,還會(huì)讓你感受到周末上網(wǎng)比平時(shí)速度還快。
不要采用長(zhǎng)期建設(shè)的方法,如建立社區(qū)、產(chǎn)品發(fā)展、合資公司、聯(lián)營(yíng)項(xiàng)目,因?yàn)橛眠@種方法不能馬上受益。
一、社區(qū)網(wǎng)絡(luò)。包括發(fā)帖跟帖,在論壇里與網(wǎng)友互動(dòng),社區(qū)網(wǎng)絡(luò)像FACEBOOK,新聞網(wǎng)站像DIGG/REDDIT,博客網(wǎng)站像Blogcatalog, MyBloglog.網(wǎng)上總有人交流,慎重地將網(wǎng)站放在合適的位置就能吸引訪客。
二、建立周末鏈接為餌。養(yǎng)成建立或推廣周末鏈接餌的習(xí)慣,如Digg, Reddit, del.icio.us,Stumble Upon.這是保證周末網(wǎng)絡(luò)暢通最簡(jiǎn)單最有用的辦法。周末社會(huì)新聞網(wǎng)站上鮮有新聞,這時(shí)鏈接餌就能發(fā)揮更大作用。
三、在博客上發(fā)表評(píng)論。周末許多博客不更新,就像平時(shí)那樣發(fā)表評(píng)論。關(guān)注流量大的博客,爭(zhēng)先發(fā)表評(píng)論,評(píng)論要對(duì)口,就會(huì)有爭(zhēng)取到其他網(wǎng)站上的訪客。
四、發(fā)電子郵件介紹你的網(wǎng)站。給客戶發(fā)電子郵件改進(jìn)上一周網(wǎng)站工作、業(yè)務(wù)工作或完善網(wǎng)頁。暫時(shí)將網(wǎng)絡(luò)產(chǎn)品或支付某公布帖子者獎(jiǎng)金的事放一放。
有的博客,如Daily Blog Tips,喜歡周末用高速鏈接,將郵件發(fā)到這樣的博客里,那樣鏈接時(shí)就能做到網(wǎng)絡(luò)暢通了。
五、試試Blog Trafic Exchange.這是一種工具,用它可以做到訪問其他博客時(shí)網(wǎng)絡(luò)不堵塞。對(duì)于博客新手更適用,不過需要時(shí)間和新手的努力。建議明智地使用該工具去發(fā)現(xiàn)新博客。
六、支付廣告費(fèi)。為了使自己的網(wǎng)絡(luò)暢通,就要在這樣的網(wǎng)站花點(diǎn)錢。點(diǎn)擊廣告或社會(huì)媒體廣告站點(diǎn),如StumbleUpon,周末網(wǎng)絡(luò)必然暢通。這個(gè)方法的好處在于不用做其他任何事情。
七、周末公布。周末公布有利于增加網(wǎng)絡(luò)流量,尤其是如果有許多Feed Subscribe訪問你的網(wǎng)站,讀你的文章,發(fā)表評(píng)論。那些小網(wǎng)站也能受益,因?yàn)闀?huì)長(zhǎng)期少量的介入。
周末系統(tǒng)會(huì)公布你的帖子,所以不必在電腦前坐等。問問題是看博客帖子最快的辦法。
這些辦法中除了“支付廣告費(fèi)”以外,都需要耗費(fèi)時(shí)間。周末真的要耗在電腦跟前嗎?可以區(qū)別對(duì)待,也許間隔使用周末以減少工作量是個(gè)好辦法。
或者周末找個(gè)人替代你做。即使對(duì)于業(yè)余人員,學(xué)會(huì)外包也很重要。它有助于你的網(wǎng)站更快地成長(zhǎng)起來。
如果有時(shí)間感興趣,按上述方法試試。如果本周末你的訪客增加了,鄙人將不勝欣慰.