手機版
VIN & SPRIT GETS TASTE FOR CHINA SPIRIT
By Robert Anderson in Stockholm
Friday, June 01, 2007
瑞典VIN & SPRIT進軍中國白酒市場
Vin & Sprit, the Swedish producer of Absolut vodka, has formed a joint venture in China to produce baijiu, the world's best selling spirit by volume.
出產絕對伏特加(Absolut vodka)的瑞典制造商Vin & Sprit已在中國成立了一家合資公司生產白酒，白酒是全球銷量最大的烈性酒。
V&S will invest an undisclosed sum in a 51 per cent stake in a joint venture with JianNanChun, the third largest producer by revenue, to launch new premium baijiu brands for the fast-growing Chinese market.
V&S將與劍南春成立一家合資公司，為增長迅速的中國市場推出新款優(yōu)質白酒。V&S將持有該合資公司51%的股權，但沒有透露具體投資金額。按收入計算，劍南春是第三大釀酒商。
In the past six months Diageo and LVMH have also invested in Chinese producers of the grain-based spirit, partly to reinforce the marketing push for their own international drinks brands.
在過去6個月中，Diageo和LVMH也紛紛投資于以糧食釀酒的中國生產商，這在一定程度上是為其自身的國際酒類品牌加強營銷攻勢。
V&S's joint venture may take over one of its partner's recently launched baijiu brands this year and will create new brands aimed at increasingly affluent Chinese drinkers. The company forecasts that the premium baijiu segment will grow 11 per cent a year until 2013.
V&S的合資公司可能會接管其合作伙伴今年推出的系列白酒品牌中的一款，并為日益富裕的中國飲酒者打造新的品牌。該公司預計，在2013年前，優(yōu)質白酒領域將每年增長11%。
JianNanChun produced 8.1m cases last year and earned SKr165m ($24m) on sales of SKr2.85bn, according to V&S, which predicts that the joint venture will be in the black within two years.
V&S表示，劍南春去年的產量為810萬箱，銷售額28.5億瑞典克朗，盈利1.65億瑞典克朗（合2400萬美元），V&S預計合資公司將于兩年內實現(xiàn)盈利。
“The potential is big and even with a moderate market share the potential looks very appealing financially,” said Ketil Eriksen, president of V&S Absolut Spirits.
V&S絕對伏特加公司總裁凱Ketil Eriksen表示：“潛力是巨大的，即便市場份額不大，但從財務上講，潛力也非常誘人。”
V&S's Absolut brand, the top-selling vodka in China, will continue to be distributed through Maxxium, its part-owned international joint venture.
V&S的“絕對”品牌，是在中國銷量最好的伏特加，該品牌將繼續(xù)通過Maxxium分銷，Maxxium是其擁有部分股權的國際合資公司。
Mr Eriksen said sales of Absolut had been growing in high double digits since its launch in the Chinese market in 2001 but that the total international spirits segment represented less than 1 per cent of the Chinese spirits market. “We strongly believe that the imported spirits market will continue to emerge,” he said.
Eriksen表示，自2001年打入中國市場以來，“絕對”品牌的銷量一直以較高的兩位數(shù)增長，但國際烈酒品牌總銷量占中國烈酒市場的份額還不足1%。他表示：“我們堅信，進口烈酒市場將繼續(xù)增長。”
By Robert Anderson in Stockholm
Friday, June 01, 2007
瑞典VIN & SPRIT進軍中國白酒市場
Vin & Sprit, the Swedish producer of Absolut vodka, has formed a joint venture in China to produce baijiu, the world's best selling spirit by volume.
出產絕對伏特加(Absolut vodka)的瑞典制造商Vin & Sprit已在中國成立了一家合資公司生產白酒，白酒是全球銷量最大的烈性酒。
V&S will invest an undisclosed sum in a 51 per cent stake in a joint venture with JianNanChun, the third largest producer by revenue, to launch new premium baijiu brands for the fast-growing Chinese market.
V&S將與劍南春成立一家合資公司，為增長迅速的中國市場推出新款優(yōu)質白酒。V&S將持有該合資公司51%的股權，但沒有透露具體投資金額。按收入計算，劍南春是第三大釀酒商。
In the past six months Diageo and LVMH have also invested in Chinese producers of the grain-based spirit, partly to reinforce the marketing push for their own international drinks brands.
在過去6個月中，Diageo和LVMH也紛紛投資于以糧食釀酒的中國生產商，這在一定程度上是為其自身的國際酒類品牌加強營銷攻勢。
V&S's joint venture may take over one of its partner's recently launched baijiu brands this year and will create new brands aimed at increasingly affluent Chinese drinkers. The company forecasts that the premium baijiu segment will grow 11 per cent a year until 2013.
V&S的合資公司可能會接管其合作伙伴今年推出的系列白酒品牌中的一款，并為日益富裕的中國飲酒者打造新的品牌。該公司預計，在2013年前，優(yōu)質白酒領域將每年增長11%。
JianNanChun produced 8.1m cases last year and earned SKr165m ($24m) on sales of SKr2.85bn, according to V&S, which predicts that the joint venture will be in the black within two years.
V&S表示，劍南春去年的產量為810萬箱，銷售額28.5億瑞典克朗，盈利1.65億瑞典克朗（合2400萬美元），V&S預計合資公司將于兩年內實現(xiàn)盈利。
“The potential is big and even with a moderate market share the potential looks very appealing financially,” said Ketil Eriksen, president of V&S Absolut Spirits.
V&S絕對伏特加公司總裁凱Ketil Eriksen表示：“潛力是巨大的，即便市場份額不大，但從財務上講，潛力也非常誘人。”
V&S's Absolut brand, the top-selling vodka in China, will continue to be distributed through Maxxium, its part-owned international joint venture.
V&S的“絕對”品牌，是在中國銷量最好的伏特加，該品牌將繼續(xù)通過Maxxium分銷，Maxxium是其擁有部分股權的國際合資公司。
Mr Eriksen said sales of Absolut had been growing in high double digits since its launch in the Chinese market in 2001 but that the total international spirits segment represented less than 1 per cent of the Chinese spirits market. “We strongly believe that the imported spirits market will continue to emerge,” he said.
Eriksen表示，自2001年打入中國市場以來，“絕對”品牌的銷量一直以較高的兩位數(shù)增長，但國際烈酒品牌總銷量占中國烈酒市場的份額還不足1%。他表示：“我們堅信，進口烈酒市場將繼續(xù)增長。”
