Talk about going back to your roots...

The average British woman spends an astonishing ￡36,903.75 on her hair in a lifetime, according to new research.

She will spend the equivalent of just under two YEARS of her life washing, styling, cutting, coloring, crimping and straightening her locks.

A whopping 650 days will be dedicated solely to creating a 'salon look' in her own bathroom. The average woman splashes out a monthly average of ￡10.08 on shampoos and conditioners, ￡14.03 on home styling products and ￡301.14 a year on haircuts and coloring.

A third of women say their hair is the most important part of their appearance, and they spend more time styling their hair than doing their make-up.

The poll of 2,500 women was conducted by Boots in conjunction with the launch of the UK's first ever home lotion-based straighten kit.

Over two thirds of women prefer straight hair to a head of curls and 48 percent of those polled regularly try to achieve poker-straight hair, according to the research.

Brunette is the hair color most favored by 43 percent of women, 33 percent would like to be blonde, whilst 12 per cent strive to be redheads.

A spokeswoman for Boots said: "We recognize that poker-straight hair is a look most women want to achieve, as sales figures show we are selling more straightening irons than ever before.

"In response, we have launched the Boots straighten kit, which works to permanently straighten hair, reducing the amount of time a woman will spend with her straightening irons."